“The Alliance Program”

Allied Diamonds offers a comprehensive 5-part program to help jewelers to improve their retail performance.

Our first piece of advice to all retailers is to STOP selling diamonds.

…and start offering luxury.

Our Commitment to our Clients

Allied only works with businesses that are committed to managing their own destiny. In return for their commitment, we offer a 5-part jeweler-support program which ensures that retailers are always in a position to respond to their customers’ luxury requirements.

Element 1: Professional Development

At the heart of our support program is a commitment to improve retailers’ core skills through sales, technical, and marketing knowledge. Through our mother company, Janus Thinking, we will help you engineer your team into a world class retail business. We support your aspirations for growth with tailored development, helping you move forward with confidence.

The Four Stock Programs

We offer four distinct, but complementary stock support plans.

Element 2: Tailored Stock

‘Tailored Stock’ uses historic sales analysis, customer insight, interviews and decades of experience to help retailers determine the perfect mix of stock for their needs.

Element 3: Sneak Peeks

‘Sneak Peeks’ is a flexible series of special promotional events which brings the unobtainable and rarest diamonds within your customers’ reach.

‘Fancy That’
A customer event showing extraordinary range of fancy-cut diamonds. It can open your customers’ eyes to a world beyond ‘brilliants’. Perfect for clients looking for something with a little more individuality.

‘A Flawless Affair’
A proven winner. A flawless affair is an event which celebrates the phenomenal rarity of flawless, ‘IF’ diamonds. Designed to pull at the ‘heart’-strings of any perfectionist thrill-seeker.

‘Heartstar’
Heartstar is a program for Freshley Media clients only, addressing the romantic bridal markets, and showcasing precision-cut Hearts and Arrows diamonds.

Element 4: Infinite Stock Plan (ISS)

For experienced retailers who have worked effectively with our Tailored Stock program, we offer a unique access to a vast additional pool of stock. Crossing a chasm in retail flexibility.

Element 5: Lambda and Theta

Selling our connoisseur’s range of Lambda and Theta diamonds requires a step-change in the way retailers work.

More like bespoke tailoring than jewelry-selling, when your business is ready, we will provide you with all the support you need to sell the ultimate in personalized luxury experiences.